Gogsig is the first Danish brand specializing in barefoot shoes, created with a passion for children's natural movement.
Today, the company is run by Helle and Maria, who co-own Gogsig and continue to develop the brand with the same dedication and belief that all feet deserve the best from the very beginning.
Because every step deserves freedom of movement...
From personal challenge to a shared mission
Helle became a mother in 2020, and when her son was about to take his first steps, the search for the perfect first shoes began.
As parents, we want the best for our children, and for Helle, it quickly became clear that footwear was not an area where she was willing to compromise. However, the selection in Danish stores was limited – the shoes were either too narrow or too stiff.
This led her to discover the world of barefoot shoes, but there was still no ideal alternative that fit small, wide feet.
With a background in production and logistics, manufacturing was not unfamiliar to Helle, but she knew she needed strong partners with expertise in the footwear industry.
With a background in production and logistics, manufacturing was no stranger to Helle, but she knew she needed strong partners with know-how in the footwear industry. That’s why she teamed up with skilled developers in Portugal, who have many years of experience in designing high-quality shoes. Together, they created Gogsig’s first barefoot shoe – a shoe that meets all the requirements for healthy children’s feet.
A strong collaboration – from idea to brand
Helle and Maria met through their previous work, where they collaborated closely.
Helle, as Head of Supply, was responsible for the production chain, while Maria handled marketing, brand strategy, and campaigns. Over the years, they built a strong partnership, and it became clear that they shared the same ambitions and values.
It was a natural step for Maria to join Gogsig as a co-owner.
With Maria’s sharp understanding of product development and quality, and Helle’s deep expertise in production and logistics, they now form an even stronger team. Both are passionate about creating shoes that are not only functional but also aesthetically beautiful and designed to support children's natural needs.
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We believe in barefoot shoes
As mothers, we have personally experienced how challenging it can be to find shoes that are both healthy for children's feet and visually appealing.
We understand how crucial it is to give little feet the best possible start, and we wholeheartedly believe that barefoot shoes are the healthiest choice.
That’s why we work every day to raise awareness about barefoot shoes and make it easier for parents to make informed decisions.
Gogsig is not just a shoe brand – it’s a movement for healthier feet and unrestricted movement. And we are excited to welcome even more children on this journey.
